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B2B SaaS Marketing Advisor

stop guessing your way to growth

stop guessing your way to growth

I help early-stage SaaS teams turn scattered marketing tactics into a focussed growth system — combining strategy, execution, and leadership that drives pipeline.

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Who is Jonny Butler?

Experienced SaaS Marketing Leader

I’ve spent the last 15+ years growing B2B SaaS startups. Now, I use this experience to work with founders and lean marketing teams to bridge the gap between strategy and execution — and implement systems that deliver pipeline and revenue.

set the foundations

Understand your target market, create clear positioning and messaging, and establish a winning GTM-motion. These are your foundations for growth.

Launched the Dealfront rebrand

(in under 6 months)

connect to STRATEGy

Turn your unique product value and market insights into a focussed growth strategy that aligns marketing, sales, and leadership around clear revenue goals.

6x ARR at Leadfeeder in 5 years

(plus a 9 figure exit)

execute with focus

Leave random acts of marketing behind. Bridge the gap between planning and performance — with programs that actually drive qualified pipeline.

80%+ in YoY marketing sourced revenue at OneUp (with no budget increases)

Here's how I can help you grow

Marketing Strategy

Develop a long-term strategy. Scale your revenue growth.

I’ll work with you to understand your customers; then execute a strategy focussed on building brand awareness, creating demand within your ICP, capturing in-market demand, and converting pipeline to revenue.

  • ICP & Buyer Persona Analysis
  • Positioning & Messaging
  • Go-To-Market Strategy
  • Demand Generation Campaigns
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growth-optimization
Growth Marketing

Fine-tune your pipeline. Stop leaving revenue on the table.

I’ll deep dive into your pipeline and identify opportunities for growth. Odds are that you’re leaking revenue throughout your funnel — and there’s easy ways to get more out of your current investments (and cut stuff that’s burning money).

  • Pipeline Analysis
  • Conversion Rate Optimization
  • Funnel Optimization
  • Paid Media Analysis

Here's what CEOs say about me

Jonny came into the business at a time where we needed to refocus our marketing efforts and increase inbound revenue. His experience brought precision to our positioning and messaging, a structure to our go-to-market campaigns, and clearer understanding of the value marketing drives. He leaves OneUp in a much stronger position than when he started and I can't recommend him highly enough.
Derry Holt
Derry HoltCEO & Founder, OneUp
Jonny brings exactly what you expect from a B2B SaaS marketing leader. He held many roles at Leadfeeder as we scaled to become an 8-figure business, including leading the marketing team which was a core driver of company growth.
Pekka Koskinen
Pekka KoskinenCEO & Founder, Leadfeeder

How we can work together

No startup is the same. So I don’t offer a one-size-fits-all package. You can work with me in the way that best suits your goals and budget.

fractional CMO

For teams who need senior leadership and execution

 

Ongoing engagement where I lead strategy, execution, manage your team, and align founder comms. Ideal for teams looking to close the gap between strategy and execution.

project-based

For founders who need a focussed go-to-market fix

 

Fixed-term projects with a defined scope and tangible outcome. Ideal for teams who can see what’s not working, but need outside expertise to dig in, focus, and fix it fast.

advisory

For founders who need a senior sounding board

 

Light-touch, ongoing advisory. A weekly 1:1 call plus access via Slack for quick feedback and directional checks. Ideal for founders who have a team but need outside perspective.

Ready to grow your SaaS?

Book a free call and let’s discuss your marketing challenges, goals, and how I can help.

Let's Talk