B2B Marketing Advisor

Grow Your B2B Startup

Grow your B2B startup

You don’t need a 7-figure budget, expensive agency, or AI toolstack to run successful marketing. You need real advice, strategy grounded in experience, and someone who can get their hands dirty — an expert who’s been there and done it (with a few battle scars to prove it). That’s me.

Who is Jonny Butler?

Experienced SaaS Marketing Leader

I’ve spent the last 10+ years helping B2B SaaS startups grow. I built marketing strategies at Leadfeeder, OneUp, OpenX, and more. I can tell you this — it’s easy (and common) for a startup to focus on the wrong customer, launch campaigns that don’t get results, and see revenue growth stall. Don’t sweat it. You can fix this.

Focus on foundations

Work with me to understand your target market and customer, build your brand, generate qualified pipeline, and grow your revenue.

Launched the Dealfront rebrand

(in under 6 months)

STRATEGIES THAT SCALE

Align your team and leadership around clear marketing deliverables, build a strategy tailored to your needs, and scale over time.

6x ARR at Leadfeeder in 5 years

(plus a 9 figure exit)

Sustainable growth

I’ve been hands-on in startups with a shoestring budget and those with millions. I’ll work with what you have to get results.

80%+ in YoY marketing sourced revenue at OneUp (with no budget increases)

Here's how I can help you grow

Marketing Strategy

Develop a long-term strategy. Scale your revenue growth.

I’ll work with you to understand your customers; then execute a strategy focussed on building brand awareness, creating demand within your ICP, capturing in-market demand, and converting pipeline to revenue.

Growth Marketing

Fine-tune your pipeline. Stop leaving revenue on the table.

I’ll deep dive into your pipeline and identify opportunities for growth. Odds are that you’re leaking revenue throughout your funnel — and there’s easy ways to get more out of your current investments (and cut stuff that’s burning money).

Here's what CEOs say about me

“Jonny brings exactly what you expect from a B2B SaaS marketing leader. He held many roles at Leadfeeder as we scaled to become an 8-figure business, including leading the marketing team which was a core driver of company growth.”

Pekka Koskinen, CEO, Leadfeeder

How we can work together

No startup is the same. So I don’t offer a one-size-fits-all package. You can work with me in the way that best suits your goals and budget.

Consultancy & Advisory

Need some quick advice? Set up a free 30-minute consultation call. If it makes sense to continue working together, you can book a package of consultation calls tailored to your needs.

Analysis & Strategy

Want to put in place your first demand generation or GTM strategies? Or stuck trying to scale what you already have in place? Hire me on a project basis to build and enable a strategy that drives growth.

Fractional CMO

Looking for an experienced interim marketing leader? Hire me as a part-time CMO. I’ll lead your marketing department, define the strategy, and put in place the processes you need to scale.

Ready to grow your SaaS?

Book a free call and let’s discuss your marketing challenges, goals, and how I can help.

B2B Marketing Advisor